How does a company remain competitive? By utilizing marketing tactics, fortunately, Business Intelligence is a key integrator in marketing and fulfilling customer’s needs. Business Intelligence better known as BI is the process to transcribe raw data. What can you do with raw data you ask? Raw data will explain past and predictive analytics (more on
Have you heard of China’s glass bridge, San Shan Bridge? Well, lets relate Digital and Interactive marketing to the tourists and China’s glass bridge. The 430 meters long see-through bridge attracts tourists from all over the world to cross over the 300 meter deep valley. Of course, tourists try their luck and head over the bridge.
Marketing, Sales, and Customer Service Just Won’t Do There are several branches in the people industry; One is marketing broken down to interactive marketing, in business intelligence terms- digital marketing. Interactive marketing’s call to action requires knowledge about each customer, their behavior, and how buyers communicate with a company. Unfortunately, few sources such as marketing,