Practical Use of Business intelligence

How does a company remain competitive? By utilizing marketing tactics, fortunately, Business Intelligence is a key integrator in marketing and fulfilling customer’s needs. Business Intelligence better known as BI is the process to transcribe raw data. What can you do with raw data you ask? Raw data will explain past and predictive analytics (more on

Your Customers Are Calling for Interactivity. Are you Listening?

Marketing, Sales, and Customer Service Just Won’t Do There are several branches in the people industry; One is marketing broken down to interactive marketing, in business intelligence terms- digital marketing. Interactive marketing’s call to action requires knowledge about each customer, their behavior, and how buyers communicate with a company. Unfortunately, few sources such as marketing,