Practical Use of Business intelligence

How does a company remain competitive? By utilizing marketing tactics, fortunately, Business Intelligence is a key integrator in marketing and fulfilling customer’s needs. Business Intelligence better known as BI is the process to transcribe raw data. What can you do with raw data you ask? Raw data will explain past and predictive analytics (more on

The Marketers Struggle to Breach Big Data

Big Data Vs. Marketers  As marketing takes flight and Big Data soaring like eagles, marketers are increasingly overwhelmed with extensive data for targeted objectives. The brilliant American multinational developers of analytics we-all-love called SAS, organized surveys in the United Kingdom to make sense of Marketers thought process when using big data. According to SAS institutes’