Professional photos make the difference between an ok website and an amazing website. You could have all the right functionalities and the right things you need from your website, but without great imagery you will not land the impact you want when people arrive at your website.
Most people spend an average of 15 seconds when they first get to a website to determine if they want to continue looking around, finding out more, and do the action you want them to do like make a purchase or contact you. That 15 seconds first impression is crucial. The way to grab the attention of the website visitor in 15 seconds is targeted professional looking imagery with the right catch line.
With great photography you will deliver a message of professionalism and trust to your viewer in 15 seconds. With that trust, your viewer will want to stay to find out more.